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Broadcasts

Broadcasts let WhatsApp admins send an approved marketing template to many contacts at once. Audience targeting uses tags and opt-in filters. Template variables are filled once and reused for every recipient.

Who can send

Only WhatsApp admins can create or cancel broadcasts. Operators see a read-only notice.

Create a broadcast

  1. Open Broadcasts → New broadcast
  2. Optionally name the campaign
  3. Choose an approved marketing template (utility templates are hidden and rejected by the API)
  4. If the template has placeholders, fill every variable and confirm the live recipient preview
  5. Select audience tags (AND). Leave empty to include all matching contacts for the opt-in filter
  6. Keep Only contacts with opt-in status enabled for marketing safety
  7. Confirm the audience preview count is greater than zero
  8. Send broadcast

Connectora queues recipients and dispatches in batches. Open the broadcast detail page for status, sent/skipped/failed counts, and recent failure samples. Use Cancel remaining while status is queued or sending.

Broadcast create with template preview
Template variables and WhatsApp-style preview live in the create form

Template rules

  • Category must be MARKETING and status approved
  • Same variable values are sent to every recipient (no per-contact personalization in v1)
  • Header/body/button URL placeholders use the same builder as inbox template sends

Audience rules

  • Tag filters require contacts that have all selected tags
  • With opt-in only, non-opted-in contacts are skipped at dispatch for marketing templates
  • Empty audiences are rejected at create time