Message templates

Templates are required to message customers outside the 24-hour session window. Enterprise

Create and approve templates in Meta Business Manager

Before anything can be sent by Connectora, you must create templates in Meta:

• Choose a template name (this is what Connectora shows in the UI)
• Choose a language
• Choose a category:
  • utility (transactional)
  • marketing (promotional)
• Add the required components:
  • include placeholders/variables where you need dynamic values

When Meta approves templates, they become available in Connectora after sync.

Sync templates inside Connectora

1. In Connectora, open the Templates page.
2. Click Sync from Meta.
3. Wait for the sync to complete (the UI refreshes after sync).

Check approval status

Connectora shows template cards with:

• Approved (sendable)
• Rejected (not sendable)
• Pending (not ready yet)

Use templates in your app

You can use synced templates in:

• Inbox composer — fill variables in the template send modal with a live preview
• Broadcasts — marketing templates only; variables and preview live in the create form
• Automations actions — map placeholders to store event fields

Template variables (placeholders)

If your template body, header, or dynamic URL button has variables, Connectora collects those fields before send.

• Inbox and broadcasts share the same variable builder and WhatsApp-style preview
• Broadcasts apply one set of values to every recipient
• Automation actions map each placeholder to event payload variables

Common issues

• Template not found in the list:
  • verify the template name and language match what you created in Meta
  • confirm the template is Approved
• Broadcast dropdown empty for a template you expect:
  • broadcasts only list approved marketing templates
• Variables are blank at delivery:
  • fill every field in inbox/broadcasts, or remap automation variables so the store event includes the fields

Next: Broadcasts, Automations overview, or WooCommerce troubleshooting.